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Why a character acts now: want plus reason, visible in choices under pressure.
Reason a choice makes sense to the character, even if wrong. Character craft turns psychology into choices other characters and readers can track.
As a concept, it names a force readers feel even when they never use the word.
Why it matters
Character motivation sharpens cast talk. Desire, change, and relationship pressure become visible in revision notes.
Common pitfalls
Readers feel character motivation when stakes tighten after the ally refuses to help.