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The opening movement of a scene that grounds the reader and establishes who wants what before pressure builds.
Scene opening — orient reader and establish immediate intent. Scene craft is where abstract structure becomes testable goals, opposition, and change.
As a structure label, it helps you map drafts — labels serve the story, not the other way around.
This term narrows the broader idea of **scene** — keep parent and child roles distinct in outlines.
Why it matters
Launch phase fits the scene–sequel ladder in Scene Builder — goals, beats, and phases stay testable on the page.
Common pitfalls
A courier slams the ledger on the desk — your POV character needs the name inside before sundown.